Otto.De - Info otto.de

otto.de receives about 232,500 unique visitors and 1,615,875 (6.95 per visitor) page views per day which should earn about $7,544.71/day from advertising revenue. Estimated site value is $5,378,440.00. According to Alexa Traffic Rank otto.de is ranked number 1,439 in the world and 0.0465% of global Internet users visit it. Site is hosted in Unterhaching, 02, Germany and links to network IP address 194.195.11.30.

About - otto.de

OTTO Online-Shop » Hier klicken ✓ Mode, Technik & Wohnen: Top-Trends 2016 ✓ Großes Service-Angebot: Aufbauservice ✓ Altgeräte-Mitnahme ✓ Ratenkauf ✓
How did otto.de look in the past? Edit Site Info

How popular is otto.de?

Daily Unique Visitors:
232,500
Monthly Unique Visitors:
6,975,000
Daily Pageviews:
1,615,875 (6.95 per visitor)
Alexa Rank:
1,439 visit alexa
Alexa Reach:
0.0465% (Percent of global Internet users)
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic
majestic
Quantcast

Visitors by country

Users%Pageviews%Rank
Germany 94.8%96.4%57
Austria 0.9%0.4%1081

Where do visitors go on this site?

Reach%Pageviews%PerUser
otto.de
99.17%98.79%7.18
d.otto.de
0.53%0.10%1.4
ov.otto.de
0.35%0.50%10
i.otto.de
0.35%0.08%1.6
scm.otto.de
0.17%0.16%7.0
qspa.otto.de
0.15%0.14%7.0
OTHER
0%0.23%0

Competitive Data

SEMrush otto.de
Domain:
  otto.de
Rank:
  184,695
Organic Keywords:
  13,438
Organic Traffic:
  5,751
Organic Cost:
  $3,527.00
Adwords Keywords:
  0
Adwords Traffic:
  0
Adwords Cost:
  $0.00

Data

Domain Authority:
  75
Page Authority:
  62
MozRank:
  6

Backlinks Report

Total Sites Linking In (Alexa):
1,253
Total Backlinks:
  1,203,228
Follow Links:
  262,840
Nofollow Links:
  940,388
Referring Domains:
  5,973
Referring IPs:
  6,003

How socially engaged is otto.de?

Facebook:
  45,848
Google +:
  132,108
Linkedin:
  70
Stumbles:
  4
Buffer:
  17
Pins:
  1

How much otto.de can earn?

Daily Revenue:
$7,544.71
Monthly Revenue:
$226,341.30
Yearly Revenue:
$2,753,819.15
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
Germany 1,557,704$7,523.71
Austria 6,464$21.01

How much money do otto.de lose due to Adblock?

Daily Revenue Loss:
$2,187.34
Monthly Revenue Loss:
$65,620.11
Yearly Revenue Loss:
$798,377.99
Daily Pageviews Blocked:
453,415
Monthly Pageviews Blocked:
13,602,436
Yearly Pageviews Blocked:
165,496,302
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
Germany 451,734$2,181.88
Austria 1,681$5.46

How much is otto.de worth?

Website Value:
$5,378,440.00

Where is otto.de hosted?

Server location
Server IP:
194.195.11.30
ASN:
AS6659 
ISP:
Nexinto GmbH 
Server Location:
Unterhaching
02
Germany
 

Other sites hosted on 194.195.11.30

How fast does otto.de load?

Average Load Time:
(877 ms) 83 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://www.otto.de/static/all/js/9e857ed859946e0b/public_head_min.js
https://www.otto.de/static/all/js/ac32bd26d94804af/public_thirdparty_min.js
https://www.otto.de/static/all/js/eb4468b131b1c0ba/public_critical_min.js
Optimize CSS Delivery of the following:

https://www.otto.de/static/all/css/5af3955a13dfc0ea/files/public_critical_min.css
https://www.otto.de/static/shoppages/css/34ffe9aa74d8a7fb/files/private_critical_min.css

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://imagesrv.adition.com/js/srp.js (expiration not specified)
https://dmp.theadex.com/d/285/1143/s/adex.js (5 minutes)
https://www.otto.de/san/menuitems/views/flyout2?inna=false (5 minutes)
https://www.otto.de/wato-onsite/a_info?identifier=storefront&areatype=bottombar (5 minutes)
https://i.otto.de/i/otto/001_2017_31_mark_adidas_swift_shopteaser?$responsive_product$ (6.8 hours)
https://i.otto.de/i/otto/19***2525?$responsive_cin_quad$ (6.8 hours)
https://i.otto.de/i/otto/18251518?$responsive_cin_quad$ (11.5 hours)
https://i.otto.de/i/otto/001_2017_klimabonus_flag?$ov_promoflag$ (13.8 hours)
https://i.otto.de/i/otto/17020029?$responsive_cin_quad$ (14.1 hours)
https://i.otto.de/i/otto/18727925?$responsive_product$ (15 hours)
https://i.otto.de/i/otto/16682778?$responsive_product$ (17.3 hours)
https://i.otto.de/i/otto/001_2017_27_haus_unser_tipp_juli_shopteaser?$responsive_product$ (17.5 hours)
https://i.otto.de/i/otto/4842879fa2b0e59e1f415589970655ec?$l_landscape_constrain_130x60$ (17.6 hours)
https://i.otto.de/i/otto/001_2017_30_moeb_moebelservice_hp_slideshow_mr?$slideshow_mr$ (18 hours)
https://i.otto.de/i/otto/1c317aaf7751f8b652912956fea2ae60?$l_landscape_constrain_130x60$ (18.5 hours)
https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ (20.3 hours)
https://i.otto.de/i/otto/001_2017_31_heim_gmk_naturals_wohnzimmer_slideshow_mr?$slideshow_mr$ (20.8 hours)
https://i.otto.de/i/otto/001_2017_32_dame_tops_slideshow_mr?$slideshow_mr$ (21.8 hours)
https://i.otto.de/i/otto/001_2017_29_schu_sale_slideshow_mr?$slideshow_mr$ (23.5 hours)

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 25.4KiB (64% reduction).

Compressing https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ could save 16.7KiB (66% reduction).
Compressing https://i.otto.de/i/otto/001_2017_klimabonus_flag?$ov_promoflag$ could save 8.8KiB (60% reduction).

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <button type="submit" class="js_submitButto…anSearchButton">»</button> is close to 1 other tap targets .
The tap target <button id="us_id_customer…ionCloseButton" type="button" class="us_customerSer…mbolBtn50--4th">x</button> is close to 2 other tap targets .
Prioritize visible content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  91
Vendor reliability:
  91
Privacy:
  91
Child safety:
  91

Site Categories (dmoz)

Online-Shops/Allgemeines Sortiment

What sites are related to otto.de?

Http Header

HTTP/1.1 301 Moved Permanently
Date: Wed, 02 Aug 2017 12:51:01 GMT
X-Varnish: 1062207381
Age: 0
Set-Cookie: BrowserId=27f47b2a-ff57-4854-9625-e9c1e3c25c85.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 31 Jul 2027 12:51:01 GMT
Set-Cookie: visitorId=add8540a-e285-4c37-b7d5-49875eb3a3fa.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 31 Jul 2027 12:51:01 GMT
Location: https://www.otto.de/
Cache-Control: private, no-cache, no-store, max-age=0
Expires: Sat, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
Content-Length: 0
Connection: close
X-XSS-Protection: 1; mode=block
Set-Cookie: TS01c0048c=0133941a4f1272ed40a20979cd76afcf814c807815157558f343b47c3dd866745079aa5bfc7eb4d72de8062ea61c9baaeaa388156a; Path=/
Set-Cookie: TS01aa594d=0133941a4f5d131f81e637bd75a5c12d1f8d15b3da157558f343b47c3dd866745079aa5bfcd1e17a5af55bb7b97b056da338b147f3d13cc61a50d2a18b00a0fd2822aeb97033b7b685038171730ce09b893ee1964c; path=/; domain=.otto.de
HTTP/1.1 200 OK
Content-Type: text/html;ch***t=UTF-8
Content-Language: en-US
Date: Wed, 02 Aug 2017 12:51:01 GMT
Cache-Control: private, no-cache, no-store, max-age=0
Expires: Sat, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
X-Varnish: 1052932541
Age: 0
Via: 1.1 varnish-v4
Set-Cookie: BrowserId=15551eaa-0c35-48af-bee6-e6c0eca0ce93.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 31 Jul 2027 12:51:01 GMT
Set-Cookie: visitorId=***ea39da-5e75-4e56-ae20-10a648926e02.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 31 Jul 2027 12:51:01 GMT
X-Recruiting: Seems you like http headers. To write ours, apply at job.otto.de and mention this header.
X-UA-Compatible: IE=edge
Vary: Accept-Encoding
Connection: close
X-XSS-Protection: 1; mode=block
Strict-Transport-Security: max-age=31536000
Set-Cookie: TS01c0048c=0133941a4f62b29de5ada76d7f2c97b4ae045f525558031355aa34212cfb20d7926f923f123de8d6dcd573f8b44445fd133915d7fb; Path=/
Set-Cookie: TS01aa594d=0133941a4ffbd3a79f890e63cf1afa0de481dca3fa58031355aa34212cfb20d7926f923f12ddbee038d1dee667f60ecd49ccad5e2f0408b2829a97b24a70749c3b1c8fb74d748d8fff0402a872cd82ee1886246b40; path=/; domain=.otto.de

DNS Lookup

Type Ip Target TTL
A 194.195.11.30 60
TXT 600
TXT 600
TXT 600
SOA 600
Mname pns.otto.de
Rname hostmaster.otto.de
Serial Number 2014081257
Refresh 3600
Retry 900
Expire 604800
Minimum TTL 0
MX mx14c.antispameurope.com 600
MX mx14d.antispameurope.com 600
MX mx14a.antispameurope.com 600
MX mx14b.antispameurope.com 600
NS ns1-193.akam.net 600
NS ns7-66.akam.net 600
NS ns2-65.akam.net 600
NS ns4-67.akam.net 600

Whois Lookup

Domain Created:
0000-00-00
Domain Age:
 
WhoIs:
 

whois lookup at whois.denic.de...
Domain: otto.de
Status: connect
Last update was 15 days ago
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